Run a smarter print shop.
Practical business education for wide format print shops, sign companies, and wrap installers. Pricing, operations, equipment decisions and the fundamentals that determine whether your shop grows or stalls.
Start Learning - It's freeEverything you need to build and run
a profitable shop.
Whether you're buying your first printer, scaling a running shop, or trying to fix the day-to-day headaches that no one prepared you for, Graphic Insights covers it all with straight talk from someone who's been on the production and the distribution sides for more than for 25 years.
LATEST FROM THE BLOG
The 4 requirements for shop success
Real business content for print shops, sign companies, and wrap installers.
Â
Sales & Marketing
Find the right customers, win more jobs, and build a shop that grows without relying on word of mouth alone.
Pricing & Margin
Know what a job actually costs before you quote it. Build a system that protects your margin as your shop grows.
Operations & productivity
Find the capacity hiding in your current workflow before spending more on equipment or people.
Equipment Decisions
Equipment reviews and real cost analysis so you buy the right machine for your success.
Â
Nice to meet you
I'm Mike Goodwin
I've spent 25 years on both sides of this industry — owning a print shop and then working in distribution, serving print shops, sign companies, and wrap installers across every segment of the market. I've been inside hundreds of shops and I know what the equipment actually costs to run, what margins really look like, and what separates the shops that grow from the ones that quietly stall out.
I started Graphic Insights because hop owners are working hard and still not getting ahead — and the business education that could change that has never existed in one place for this industry. I offer practical guidance and real strategies for a realistic way print shops actually operate. If your shop is stuck, underpricng its work, or just trying to figure out the next move, you have come to the right place.
ONLINE COURSES
You don't have to figure it out alone.
Pricing, equipment, sales and operations. Everything your shop needs to grow, taught by someone who owned a wide format shop and worked in distribution for over 25 year's.
Â
Why Your Colors Never Match
The profiling, calibration, and RIP settings that fix the most complained-about problem in wide format printing.
The Right Machine for Your Shop
Equipment ROI, TCO analysis, and the decision framework that saves shops from $30K–$100K mistakes.
Sales & Marketing for Print Shops
Build a client base that doesn't depend on word of mouth, referrals, or luck.
Get Out of Production
How to hire, train, and build a team so your shop can grow without you running every job.
THE SHOP FLOORÂ NEWSLETTER
Industry news, new products and business advice delivered directly to your inbox
Be the first to know when new equipment, media, products or news drops.
You're safe with me. I'll never spam you or sell your contact info.