Wide Format Business Tools

Know the real cost before you buy any printer

The free TCO Calculator used by sign shops, wrap installers, and print shops to run the numbers on any wide format investment — before they commit.

6 printer presets included 5-year profit projection Financing vs. cash analysis Built by a 25-year distribution insider

Stop guessing. Start knowing.

Most shops make equipment decisions based on sticker price. That's the wrong number.

  • True all-in cost per square foot
    Ink, labor, maintenance, and amortized equipment cost — combined into the one number that actually matters for your pricing.
  • 6 pre-loaded printer profiles
    Epson, Mutoh, Mimaki, HP Latex, and Roland — real-world ink costs and speed data, not manufacturer spec-sheet numbers.
  • Financing vs. cash comparison
    Model any APR and down payment to see how financing affects your monthly breakeven and 5-year profit picture.
  • 5-year profit projection table
    Year-by-year cumulative revenue, cost, and gross profit — so you can see exactly when the machine pays for itself.

"Most print shops are losing money on jobs they think are profitable. They don't know their true cost per square foot — and their pricing reflects it."

— Mike Goodwin, Graphic Insights / Glantz Distribution · 25 years in wide format
Get instant access

Free TCO Calculator

Enter your name and email to get the Excel-based calculator plus a quick-start guide on reading your results.

What's inside the calculator
Cost per sq ft (all-in)$0.58
Annual gross profit$47,200
Break-even8.3 months
5-year cumulative profit$236,000
Printer presets included
Epson S7170Mimaki JV200Mutoh XJ ProHP Latex 730Roland VG2Mimaki UJ330H

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25
Years in wide format distribution
Built from the supply side — ink costs, equipment margins, and what shops actually pay vs. what manufacturers advertise.
6
Real printer profiles pre-loaded
Not manufacturer spec sheets. Actual field data from production environments — the numbers your rep won't show you.
5yr
Profit projection included
See cumulative revenue, cost, and gross profit year-by-year. Know your break-even before you sign anything.
MG
Mike Goodwin
Wide Format Distribution · Glantz · @graphicinsights466

I've spent 25 years on the distribution side of wide format print — which means I see what equipment actually costs, what shops actually make, and where the gap is. Graphic Insights exists to close that gap with honest business education for sign shops, wrap installers, and print shops.

     Grow Your Print Business      Without Guesswork

From choosing the right equipment to building smarter workflows, Graphic Insights helps sign shops and print pros grow with confidence. Have a question?
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Running a print business comes with a million questions. Ink types, printer choices, pricing, workflow issues—I’ve heard (and solved) them all.

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Stop Guessing

Know your cost

If you’ve been setting your rates based on what others charge and still can’t tell if you’re truly covering your expenses, our free simple Pricing Profit Calculator breaks down your cost—from rent and utilities to materials and labor—so you know exactly what it takes to run your business and secure healthy profits. Stop guessing and start pricing with confidence. 

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